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Monday, 2 April 2018

Google shuts down its URL shortening service goo.gl



Google has decided to terminate its URL shortening service, called goo.gl or Google URL Shortener. However, developers shouldn’t worry at all because the search engine giant has already confirmed that there is going to be a replacement for it.

On Friday, software engineer Michael Hermanto announced via the Google Developers blog that Google is shutting down goo.gl in the coming weeks. He noted that the move has to do with the company’s decision to refocus its efforts as it transitions to another service that will fill the void.



The replacement is called Firebase Dynamic Links or simply FDL. According to Hermanto, FDLs are smart URLs that enable users to direct other users to any location within an iOS, Android or web app. However, Android Police pointed out that FDLs shouldn’t technically be referred to as the replacement of goo.gl short links. For one thing, FDL will only be beneficial to developers, so non-developers won’t have use for the new service.

While Google recommends users try Firebase Dynamic Links, the firm also encourages them to check out other popular URL shortening services like Bitly and Ow.ly, which are actually more direct substitutes of goo.gl.

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